In 2012 4at the end of the month, agreed to open sales information and distribution outlets limit had been reached, but eight major liquor company did not cash the initial commitment.
As of press time, only a few company discloses incomplete products and distribution of information.
Liquor backbone enterprises did not achieve "double open".
In February 21st this year, the state quality inspection administration under the guidance of, association of Chinese food industry in Sichuan Province, Chengdu organization 8liquor backbone enterprises signed self-discipline is enunciative, shared commitment to" double open ": open sales channels, networks and supply: public sham product vendor list and case investigation.
The eight wine enterprises is Wuliangye, Kweichow Moutai, Luzhou, Jiangsu, Xinghuacun, the Yanghe River Fenjiu Liquor Langjiu, Jiannanchun, jewelry. In accordance with the agreement, eight enterprises will determine one or two strong, sales volume, market share and fake acts centrally to the dominant brand, as the first public product, enterprise, government and Industry Association of food production, circulation of supervision department's official website as open channels of supervision, open each product in each region market annual total supply ( announced to the county level), as well as distributors ( wholesale ), stores, mainly retail and catering outlets of the directory and contact way.
But at present, in addition to Wuliangye, Kweichow Moutai wine, in three enterprises in the official website for varying degrees of information disclosure, the other five companies did not comply with the" two open" commitment. Wuliangye website open is 52 degrees and 39 degrees Wuliangye Wuliangye2012total supply in the market, as well as the not complete count operator information; Kweichow Moutai official discloses53 degrees and 53 degrees of Kweichow Moutai Moutai prince in the domestic dealers network unspecified year annual sales, as well as the dealer information; in official discloses products, Dealers information, but there is no public supply.
Make" double open " commitment, the reason depends on market of false wine flooding. In order to Moutai for example, hall of Guizhou province business affairs deputy researcher Chen Youtai in 2011September said,"2009, Moutai distillery annual output of about 20000tons."," the market 90% of Moutai is fake". For the market is false Moutai90% data, a large liquor enterprise sales people said," the figure of a truth".
But the market really Moutai supply, as well as its annual sales, Kweichow Moutai is still unpublished. A food and beverage industry analysts said, wine enterprises and public sales information, it can make consumers to reduce the chance of buying counterfeit products. But on the other hand, the wine enterprises compete with each other, as the supply data for the confidential information shall not be disclosed, there are unreasonable.
In addition, wine marketing expert Mu Feng thinks that, once the information is completely transparent Moutai, will largely stable Moutai price, prevent its to go higher. " In addition to commercial confidentiality, protection of Moutai price, is also not" Moutai double open " is one of the important reasons."
Electronic traceability is false.
Liquor backbone enterprises" double open" good intentions, but inevitably encounter realistic embarrassment. Seek operable liquor sales channel supervision mechanism is the key.
A number of the industry said in an interview, the establishment of liquor products electronic traceability system circulation is conducive not only to crack down on fake and shoddy products, there is conducive to the protection of the commercial secrets of liquor enterprises. " As long as the device is a brush, you can see this bottle of wine from raw materials to production, circulation of the links for more information. Through the liquor circulation of electronic tracing system, can be on liquor products from production to circulation of each link to the continuous tracking."
Prior to this, the Ministry of Electronic Science and technology appoint vice director, the State Golden Card Project Coordination Leading Group Director of General Office of Zhang Qi in attending the fourth China Internet of things RFID development annual meeting revealed, ready to try to lead the Wuliangye joint advocacy, lead by Sichuan lead with networking to establish Chinese liquor security, security and intelligent building system engineering.
A few days ago, Guangxi chamber of Commerce has issued" on the implementation of the Ministry of Commerce issued ' during" the Twelfth Five-Year Plan " to strengthen the liquor circulation management guidance ' to carry out the announcement of plan"," implementation plan" point out, strive "925" final, in Nanning, Liuzhou to establish liquor circulation of electronic tracing system, the region's wine retailing company chain to improve the rate of in 20%,80% of the county set up the liquor circulation law enforcement agencies.
Zhejiang industry and Commerce Department has recently introduced the" normative circulation liquor enterprises management measures (Trial)", the future of liquor products, will execute special marking and traceability system operation management. The new rules, where in Zhejiang province is engaged in the wholesale liquor, franchise, large retail and other business activities, shall obtain a special label" liquor " words" a food circulation permit" and the business license. On a new liquor operators, industry and commerce departments in its after the filing of the application, to meet the requirements of the approved and issued by the label" liquor " words" a food circulation permit".
State Food and Drug Administration food safety supervision division chief Xu Jing and that, with the development of society, the electronic traceability system and prize reporting mechanism has the need to establish and foundation, from the aspect of law should be established, so as to perfect the food safety risk assessment, risk management system, a fundamental safeguard food safety.
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