According to media reports of instant noodle industry big two master and unified recently on the market in mainland China was the" crowding out the door". Master in order to exclude unified, bought channel, there are a lot of local uniform instant noodles out of stock.
For consultants in the food industry researcher Liang Mingxuan when accepts" Securities Daily" reporter the interview said:" Master Kang and unified competition long-standing, but competition between belongs to fair competition. The media before the" crowding out the door it is sheer fiction." belongs to, because the unified has denied media reports said content is not accurate, unified sales did not reduce, is actually increased by 50000."
Master of the news spokesman Chen Gongru in the media, instant noodles industry competition for consumers is a good thing, but Chen Gongru denied out unified instant noodles" crowding out the door .".
According to statistics, in China, a daily average of100000000 packets of instant noodles is more than consumption, average every second1300 people enjoy instant noodles.
Statistic shows,2011 China instant noodles production of 48300000000bags, a daily average of1 hundred million packets of instant noodles were open edible, and every 1 seconds, then 1300 people at the same time to eat instant noodles, sale is close80000000000 yuan. From a global perspective, the 2011 global sold a total of98200000000 packets of instant noodles, become be next to the second big industrial production of bread staple products, and start from Asia to Europe, North America market market expansion.
From these numbers can be seen, instant noodles is a big market. And instant noodles with people life be closely bound up, so the instant noodles any minor changes, can cause the public feel the same depth is discussed and the echo.
Such a huge consumer market achievement two food enterprises to master and unity. Master of the beef noodles and unified the old altar pickled surfaces in China is the most applauded the two face, however, this is the same root two food giant in the mainland market competition is very fierce.
As the Taiwan area food industry" big boss" unified business, in the mainland market did not master" favor", in terms of sales, performance or from the time to enter the Chinese mainland, uniform speed and power are not master.
Both in product, price, channel, sales policies and even advertising it exists or bright or dark competition. In the same old altar pickled advertising, spokesman Wang Han ad people thoughts thronged one's mind." People are copying my face, and my face, like" this enough confirm master and unified in instant noodle market competition in the incompatible.
According to media reports, the Kang Shifu to exclude unified, regardless of the cost to buy the channel, has caused a loss of 40000sales outlets in uniform. The reporter visited Beijing several supermarkets, found that Kangshifu really occupies most of the shelves, but also has not been uniform extrusion market.
Analysis of the industry, the Kang Shifu and unified contend for long-standing, and, in addition to instant noodles market, both on the beverage market competition is more intense.
In this regard, master and the reunification of the relevant person in charge denied.
Liang Mingxuan said:" crowding out the door that exposed the industry self-discipline, exchange of information, the performance of communication platform and other aspects of the lack, therefore, our country should as soon as possible the establishment of" instant noodles Association", let the market information more transparent, improve industry supervision, make the market more standardized development."
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