Five one small holidays just ended, in stores and on visits to industry interview that this year five one, home furnishing store officials during performance of the flat. Both up, flat or slightly down, most stores said sales in line with previous expectations, did not appear to change radically. For a variety of promotional activities, consumers are more rational; face became almost normal "dire market", businesses also calm and peaceful, in tapping the potential of the market.
Special gifts to boost popularity.
Home furnishing sales promotion is normalized, making five one as traditional sales Red burst point of the holiday economy effect is on the decline, but still were the major home furnishing stores the value. This holiday season, the reporter went to the promotion of the larger house, home furnishing stores, such as Jimei Red Star Macalline store found, inside the store brand is becoming more and more obvious, the big brands in-store consumer more, small brand can only rely on more promotions to attract consumers.
However, the reporter interviewed several brand stores sales generally indicated, five one passenger indeed than usual weekend many, but less than the previous popularity heat, is generally the morning market engage in activities to passenger flow is large, with the end of passenger flow also dispersed.
According to the Convention, this year the five one major home furnishing stores still introduced during large scale activities of feedback, in order to stimulate still wait-and-see state of the market, encourage the shopping needs of consumers, to boost sales. But in a Sohu United several media do questionnaires can be seen, discount is still the most popular holiday sales of consumer behavior. Cash coupons, sweepstakes, compared to relief form, select " direct discount to attract more consumers occupy 89%". However, half of the respondents believed that five one of this year home furnishing business launch activities the general strength, discount is not attractive.
Sales were in line with expectations.
Early in five one before the holiday, insiders said, to five one during the period of the market did not have too high expectations. Therefore, the market during the five one 's lackluster performance, although not to the industry by surprise, didn't let them down. The majority of the respondents insiders said," in line with expectations".
On the current understanding of the situation, the market generally to bid farewell to the last triumphant situation, this year sales slightly weaker. Red Star Macalline Beijing-Shanghai? Southwest large district general manager Wang Wei said, this year in Beijing market within three days of single-day sales of billions of dollars, compared with the same period last year was up. Oriental home home furnishing square vise general manager Yin Yuxin said, three days sales in line, and the same period in the history of flat. Jimei home furnishing vice president Shen Yaojun said, holiday three days sales were down slightly.
Industry analysis, this year five one home furnishing stores selling the insipid, hand by the middle of April promotion lead effect, on the other hand furniture building materials enterprises will channel sink to the home, community and other marketing channels, also makes sales were further shunt.
In the above mentioned in the survey of consumer buying home furnishing products display, the main way is still through the entity store, with integrated chain of home furnishing stores, accounted for about 60%, the flagship store brand times, accounted for 30%. Another questionnaire revealed, through a network of group purchase group purchase, business and community organizations used form consumers about possession of more than 30%.
Brand power market outlook.
Reporter noted, the market continued for nearly a year 's lackluster performance, regardless of is the sales agent or manager, generally balanced, and market outlook is expected to not change radically, brand advantage will be further in the competition in the industry highlights.
Yin Yuxin thinks, in such a market situation, some single store area is larger and the category of not clear store during the second half of the operating pressure will be relatively large, the market in Beijing is not caused by the closed shop, but weak effect will be more obvious.
For the brand enterprise, but showed strong market confidence, from the efforts of products and its services begin, digging their own potential. Wang Wei said," the total market won't have too big change, but structural changes."
In his view, the hardbound room furniture is the future market important incremental, low-income housing market is the Red Star Macalline as social responsibility one kind of exploration, the second half of the year Gongxingmeikailong will introduce more services act. It is reported, the second half of the Jimei advocate push" TM", focus on mining old housing and affordable housing market, strive to" prize" and" gifts" and other activities to raise the added value.
Zhou Kaijun said, to introduce, increase product variety, such as locker rooms, office furniture, to supplement the existing market deficiencies. Beijing Jin Tao sales company brand general manager Yang Wenli said, from the channel to begin, improve team enthusiasm. Yin Yuxin thinks, stores need to optimize the product structure, and to the consumer and business services done in more detail, such ability remain invincible.
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