After returning to China in 26 years of development in China after the" warm-up", to achieve annual sales of14000000000 yuan ( including Hong Kong ) of Unilever, development accelerated investment in china.
Unilever Asia Vice President Ceng Xiwen recently told the "First Financial Daily" said, in addition to Hefei factories, Unilever will also in the north, Southern China West, each with a factory, hope to 2020about 60000000000 yuan productivity formation. Remove outlet part, its plan in mainland China to achieve 50000000000 yuan in sales, which means that on average every year 15% growth.
" And in recent years the growth rate of Unilever in China quite, also means that we want to grow faster than the industry of 50% speed running forward, growing market share." Ceng Xiwen said.
In 10 years to maintain" Endurance" long-distance running program through three ways to achieve, Unilever Asia President Qiao Anlu said, will mainly depend on the existing category growth, also has plans to introduce other category brand, also sustained attention to merger and acquisition plan. At present, Unilever's global400brand in China, only the introduction of the16 brands, one of the reasons is in China to introduce a new brand of high cost.
Open up market course to "food" go ahead of the rest. At present, Unilever in China the main production base in Hefei Industrial Park, its production value10 years ago from500000000 yuan rose to14000000000 yuan in 2011to become Unilever, the world's largest production base of. But this" one" is about to become history. This year, the Unilever's global six continents in 270production bases of China, Hefei Industrial Park will be upgraded to the world's largest production base, the base of the new toothpaste and personal care products in two plants, of which180000000 yuan of investment will be put to use toothpaste factory.
This is the beginning of 2000Unilever in China 's new strategic layout: with Shanghai as the management and Research Center, Anhui is the main production base in hefei. At that time, for a variety of reasons, Unilever 2002put in Shanghai, Guangzhou and other places of factories to Hefei central, convenient transportation advantages, skilled workers, lower production cost factors, the prospective of the gradient transfer to Unilever bring production cost reductions. One example is in China the production of toothpaste to Europe than the local comprehensive cost half the price.
But with oil prices rising, the logistics cost increases, and the growth of home market demand and the company's strategic development needs change, and on the logistics optimal radius is 800~ 1000km, Ceng Xiwen said, will improve the overall layout in mainland China, in addition to Hefei factories, Unilever has also prepared in Southern China, North China, the western set up a factory, hope four bases and60000000000 yuan respectively bear capacity of 35%,15%,25%,20%. In addition to the supply of the mainland China market, the base will also supply the entire North Asia and some other countries. The main supply of North China and Japan and South Korea's Tianjin factory in construction, expected completion of the year, western, southern factories are planning.
Not just the Unilever, Procter & Gamble, Shiseido, L'Oreal, Kao and many other international cosmetic giants are expressed to continue to invest in China plan, such as Procter & Gamble announced that the next 5 years investment exceeds 1000000000dollar.
And P & G, L'Oreal and cosmetic brand while good markets in developing countries, but also in Europe and the United States as the mainstream market, Unilever's main development strategy is one of the emphasis on developing countries. Qiao Anlu said,50% of the company's sales come from developing countries, while in China investment brand and talent is the cost of its global average investment costs double.
Another strategy is to Unilever has been adhere to the food and cosmetic walking on two legs. In February this year, Procter & Gamble Company announced to2700000000 US dollars to the price will be its last food brand Pringles sold, thus officially quit the field of food. Unilever global food and cosmetic ratio is 1:1, China is 1: 2.
Unilever 's latest2012year money newspaper shows first quarter, the total sales of 12100000000 euros, compared with the same period last year growth of 12%.
Chongqing iron and steel giant 1.471 billion, Mills is facing revenue-two mountains
No comments:
Post a Comment