The" melamine " events, imported milk powder has been at the rally, domestic milk powder is retreated step by step trend, the domestic high-end milk market and nine were foreign to occupy.
Perhaps it was based on this, foreign milk prices have staged by. In March this year following the Mead Johnson, Nescafe and other brands of foreign milk prices after the notice issued, recently, the Shanghai market but also to follow the trend of prices Meiji milk powder, some products prices rose more than 20%. This is afterwards last year in December the General Administration of customs tariffs reduced milk "get up" after another rally.
But, notably, the same brand of milk powder, capacity of spread both inside and outside of even more than 2times, such as Wyeth sales in the UK brand Smal stage 900grams of product price of only 9.97 pounds, about 101 yuan, while the domestic product price is as high as 248yuan. According to the latest data, several major milk producers such as New Zealand, the European Union and other milk products price has even low.
" Foreign milk powder being spoiled." Western Dairy Industry Association executive vice president Wei Ronglu said.
Overseas price.
European Dairy Board said in its latest report, Italy raw milk price already fell 15%, while the Holland raw milk prices further dropped to21~24cents / litre interval, but converted into RMB1.8 yuan / kg. International pasture alliance IFCN data released last month, raw milk prices continued to fall to 29cents, than March 30.4euro cent chain fell 4.6%.
In New Zealand, dairy prices the same drop. In May 15th, New Zealand world dairy products trading network trading activities over sixty-eighth times, all products ( trade weighted index ) fell 6.4%, average sale price dropped to $2618/ ton. Wherein, whole milk competing price 2546dollars / ton, and the previous trading activity fell by8.9%, skim milk powder competing price 2573dollars / ton, and the previous trading activity fell by5.4%.
In fact, from the second half of last year, the global raw milk production and international general decline in demand under the dual role, international milk prices began to decline, in November last year FAO dairy price index has been from the beginning of the 221.3fall to 201, decrease of 9.2%.
But since this year, Nescafe, Wyeth, Mead Johnson and other foreign dairy enterprises still " costs" and" formula upgrade" for prices, wherein, Mead Johnson infant milk powder prices around 8%; and the Nescafe 's high-end brand super tu take increase and reduction ways, price rose 26%.
Yang milk profits up four into.
Yang milk collective prices behind, actually shows the ocean of milk in the milk powder market is more and more strong pricing power.
The Ministry of Agriculture Dairy Management Office Deputy Director Ma Ying has said publicly,2008" melamine" incident, domestic brands of milk powder market share is 60%, and now, this data has been foreign milk powder.
According to relevant data, Chinese dairy market share has fallen to the 20%~30%, foreign capital brand market share rapid growth to the 70%~80%. Chinese infant milk powder market leading position all by foreign brand package to the high-end milk market, almost nine were foreign to occupy.
For foreign milk prices are "raw materials, labor, transportation costs" reason, industry expert Wang Dingmian said, even with the addition of the freight, a jar of weight of 850grams ~900 grams of imported milk products, increase the cost of only 80yuan ~90 yuan. Manufacturers and distributors profit is still quite abundant.
Wang Dingmian also said, in the recently conducted a survey, found" a jar of the same brand of milk powder, capacity, in New Zealand, South Korea, and even in the economy is relatively backward in Kampuchea, Vietnam, the price is in 120-140 yuan between, Chinese mainland price cost more than doubled."
Comparison of the Chinese District of Hongkong mainstream brands such as Ya Pei, Mead Johnson milk, Wyeth, price discovery, the milk powder prices are generally higher than the Hongkong price expensive 50 yuan or so, such as Ya Pei are under the Similac brand love beauty and joy Canbo900 grams of canned products, the Hongkong supermarket price of HK $276, equivalent to 224.19 yuan, the price 261 yuan, more expensive than Hongkong36.81 yuan. The price is more than you had in Hongkong Special Economic Zone, more than foreign your prices several times. Through the United States, Britain, Australia and other supermarket official shopping site can be found, the national milk price are lower than the domestic, the British part of the brand price than even the mainland low prices more than half. In Wyeth's sales in the United Kingdom brand Sma1stage 900g as an example, the price of only 9.97 pounds, about 101 yuan, and the price is 248 yuan. In addition to Wyeth, Mead Johnson 's brand Nutramigen Lipil 1stage 400g price is only 5.99pounds, about RMB60.65 yuan only.
Wei Ronglu is outspoken, foreign milk prices have not fallen off, milk powder imports despite increased taxes, logistics cost, but its profit still can be as high as 40% or even more.
Domestic market of milk powder by extrusion.
Although the price goes high all the way, but did not reduce the amount of imported milk powder, the opposite is steadily rising state.
Wei Ronglu told the reporters, in full-fat milk powder as an example, from 2005100000 tons of imports to rise to600000 tons last year, and the tariff also drops ceaselessly, volume growth did not bring the price down.
While China has a huge market space, many foreign dairy brand simply factories moved to china. The" invasion" of foreign milk repeatedly squeezing domestic dairy enterprise survival space. Nescafe PR Manager He Tong told the reporters, at present domestic market by95% Nescafe milk powder produced in china. By domestic dairy prices affect New Zealand 's largest dairy producer Fonterra announced last month, spend 557000000 yuan to expand operations in the country, recently established in Shanghai R & D center is the main domestic high value-added dairy products market.
More worryingly, due to local economic malaise, sluggish sales, while the yield is increased, to digest the domestic production, foreign brands are brewed on the Chinese market to launch a new offensive.
China Customs was informed, the first quarter of this year, China imported from New Zealand milk powder 169500 tons, grow 21.4% compared to the same period. In addition, two months ago, China from EU imports 51000 tons, increased 54.2%, occupies the ratio increased 3.5 percentage points to 20.9%.
Along with the foreign milk poured into the Chinese market, and the price is relatively cheap, a lot of domestic dairy enterprises will use imported milk powder substitute of domestic milk powder. Wei Ronglu sighed, domestic milk living space will worsen.
Wei Ronglu tells a reporter, on the surface, is China's dairy industry has a problem to the foreign milk opportunity, Chinese consumers lack of trust of domestic milk powder caused foreign milk can also worry about the sales price. The profound reason is Chinese milk powder, management of a problem.
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