Friday, May 18, 2012

Coca Cola apology ambiguous attitude, survey before delete record

After many setbacks, Coca Cola eventually low it is the head of pride, the first time admitted products there is residual chlorine flow.
Shanxi Provincial Bureau of quality supervision on the evening of 28news media disclosed," Coca Cola Shanxi Beverage Company Limited ( hereinafter referred to as" Coca Cola Shanxi" ) containing softening water into part of the batch of beverage products" problem, this bureau April 19th survey group, through on-site inspection, sampling, sample inspection record, ask employees etc., media coverage of the case that.
The survey also found the company the existence of individual production conditions are not in conformity with the relevant provisions, investigators in the company after the discovery, the company to repair the computer from February 4th to February 8th period removed part production records and all electronic mail, the key witness was paid vacation.
According to the provisions of relevant laws and regulations,28, the Bureau of Coca Cola Shanxi made stop production rectification of the administrative punishment.
The reporter also learned from the Coca Cola in Shanxi, the company production line has been discontinued, only administrative staff at work.
Coca Cola to reporters yesterday in the latest statement said," after testing, I plant now confirmed February 4, 2012 to 8during the production of the9 batches of products containing extremely trace residual chlorine. Our factory is hereby clarified previous communication, and in the process of production of the problems we have to apologize, causing the problem undertook thorough rectification".
Coca Cola that an apology is not easy, after the company has repeatedly stressed their products no chlorine occurrence.
In April 17th the company issued the first statement press, with the" statement on products containing misinformation" title, content of chlorine in denying rumors at the same time, also attempted to public attention to internal conflicts.
Press statement issued in April 18th the same, titled" on products containing misinformation in the most recent statement," said Shanxi province two national testing center of Shanxi province food quality safety supervision and Inspection Institute and Shanxi entry-exit inspection and Quarantine Bureau Technology Center from the company and market on the extraction of9batches of the product test results of all qualified.
But the same day from quality inspection departments, has been confirmed by Coca Cola Shanxi there are residual chlorine leaked into the facts, but still follows the" cola chlorine misinformation" title to make a statement.
Coca Cola April 19th, again sent to reporters entitled "on the Shanxi province food quality safety supervision and inspection of the solemn declaration".
The strongly worded statement said:" according to some media reports yesterday, I Division in two batches of the product testing results that exceed the standard, Shanxi province food quality safety supervision and Inspection Institute on the night of April 18th issued a solemn statement, once again stressed the detection data are real and reliable, and is willing to all test results and assume the relevant legal responsibilities. At the same time a statement refuting the individual journalist reported in a so-called" Fanta splash free chlorine exceed the standard" reference data and actual test results serious discrepancies, are unauthorized publication reporter individual false conclusions, and instruct them to be corrected."
From the claim that" misinformation" to "a solemn statement, Coca Cola 's hard-line attitude, finally in Shanxi Province Quality Supervision Bureau findings before, change.
But it is worth noting that, in the Coca Cola new statement, using only the" statement" two words, apology has also been fuzzy statement in middle, and a renewed emphasis on" product repeatedly testing and expert group argumentation shows us the batch product is safe, will not impact on human health. We respect Shanxi Provincial Bureau of quality and technical supervision of our factory production management to make the processing opinion, and has been the quality monitoring bureau puts forward problems associated with immediate rectification."
Up until now, Coca Cola still use it consistently ambiguous attitude.
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