An ordinary bottle flying Moutai wine market price of 1700 yuan, has that many person sip tongue, but with a bottle of80 years, the market price amounts to about 300000 yuan of Moutai wine of a particular year, just pale into insignificance by comparison. The huge drop of price, to attract a large number of liquor manufacturers have for pushing for wine.
Reporter recently survey found that, due to lack of standards, supervision is in a vacuum state, a lot of vintage wine from doubt, and even set up only a few years the wine enterprises launched a20year,30 year old. China Commercial Federation deputy secretary-general Wang Min to disclosed recently, from the Ministry of Commerce approved the" liquor industry standard drafting circulation service" was recently launched in November of this year, will be completed before the year of wine, chaos or will be curbed.
" Year" concept into the small winery competition magic.
This month 22 days, Chaotianmen small wholesale food market, in Chongqing Long Yun liquor sales Limited stores, reporters see shelves full of every kind of vintage wine. In addition to the well-known wine enterprises launched the " hundred years old cellar for 90 years"," Shixian Taibai Dynasty Tang double cellar for 10years" year of wine, as well as Chengdu Kyushu Laojiao winery launched "the banquet of wine cellar,6 years" Luzhou flavor liquor launched the " China hidden for 30 years", Luzhou national essence wine launched " the quintessence of a country wine 8year old .".
" We sell vintage wines are the regular manufacturers, no blending, packaging printed many years Jiaocang, is the number of years, we are not a game." The owner of the shop long introduction, a bottle of" wedding banquet wine cellar for 6 years" the wholesale price of 68 yuan, "the country is hidden for 30 years" the wholesale price of 168 yuan," national essence wine8 year old" the wholesale price of 158 yuan. However, with some well-known wine enterprises liquor ratio, the company launched a vintage wine price does not appear to be expensive. Such as a bottle of" hundred years old cellar for 90 years" the wholesale price of nearly 900 yuan," Shixian Taibai Dynasty Tang double cellar for 10years" the wholesale price also wants 400 multivariate.
" These ( small wine enterprises ) liquor prices too, and general non vintage wine almost." Long Cheng, Zhong Didang price plus wine concept, let the liquor is sold.
However, these year of wine really experienced so long time cellaring, also can make nothing of it.
Reporters access to relevant information discovery, Luzhou flavor liquor was established in 2008, it launched the " China Tibetan30 years" wine of a particular year,30 years of cellaring comes from nowhere. Luzhou national essence wine industry was established in 2004,5 years after the2009launch of the " national essence wine8 year old" wine of a particular year, also make people confused.
In the liquor market for years, dealer Zhou Qiwei introduction, Luzhou flavor liquor was established less than5 years, but with the flagship product" in possession of 30 years", the visibility and the second part of liquor brands. In fact, in addition to the above two wineries, Shandong, Hubei, Anhui, many small and medium-sized winery, plant a few years also introduced 5years,10 years and30 years,50 years of age liquor," vintage" has become a small winery in the intense competition for talent showing itself a great magic weapon.
" Year by year to raise prices".
In Chinese liquor market, the early years of Gujing concept, in the last century 90's, launched the "10year puree wine", but not in the market caused great billows.
On 2004, Moutai introduced 15 years,30 years,50 years,80 years of age liquor Wuliangye;2005, launched 10 years,15 years,30 years,50 years,60 years of age liquor; subsequently, Luzhou, Tuopai wine enterprises to join the battle. Today is" no wine year".
Sichuan a large winery relevant responsible person said, a lot of new wineries will buy some10 years,20 years of base liquor, take a drop or a few drops of blending, prices may be amplified by near a hundred times. Luzhou flavor liquor as an example, its launch8 years after the wholesale price of 60 yuan,18 years of the wholesale price of 110 yuan,30 years after the wholesale price of 168 yuan.
According to Kweichow Moutai earnings, Moutai distillery since its introduction in 2004Vintage Moutai wine, the wine of a particular year sales gradually upgrade. To 2011, year sales revenue accounted for the proportion of Moutai wine has about 18%, than in 2010increased by about 28%. In 2010January, Moutai announced its 15year,30 years,50 years of age liquor prices,50 years of Moutai price rises of up to 69.5%, the ex-factory price from 5899 yuan to9999 yuan, the retail price is as high as 20000yuan.
" Can say vintages since birth, with a kind of marketing strategy of identity, but to now situation has some out of control." Zhou Qiwei says.
In Chaotianmen the small food wholesale market three seven three drinks wholesale stores, reporters to do wedding for, consultation which optional packaging high-grade wine. The owner of the shop is pointing to a bottle of" Jiangjin1908" said: "this year wine looks very high-end, cheap price, wholesale price of less than 50yuan." The reporter said the wine packaging insufficient atmosphere, the boss also took a bottle of" Chuan wine Lang No. 12", the year of wine good sales, the wholesale price of 80yuan. Reporter inquiry found," Jiangjin1908" and "biography stuffed Lang No. 12" actually are Memorial liquor. " Although the memorial liquor and vintage wine is a concept of liquor age liquor sales, but slightly better than the memorial liquor." Zhou Qiwei said, many dealers have Memorial liquor with vintage wine together to sell, allow the wine a" year" gimmick, get more profit.
True difficile: no standard wine is hard to find.
China Food Industry Association Professional Committee of liquor sample survey, sales top 100liquor company, has nearly 60% launch of liquor, wine of a particular year with annual sales of not less than 5000000000 yuan.
" Year of wine in the" year" refers to the wine cellar time." Jiangnan University College of bioengineering wine science and enzyme technology center director Xu Yan told reporters," in fact, all the wine in the factory to ensure quality are blending, liquor is no exception."
The original stone column County winery who declined to be named winemaker told reporters:" in recent years large quantities of wine into the market, in10 years,20 years of cellaring, if according to the production time and storage period of calculation, the wine should be in the1993to 1999period of brewing, but at that time most wineries in the cut-off or semi-shutdown state then, we plant is bankrupt, wine of a particular year of unknown provenance."
The winemakers say, go up century sixty or seventy time, our country still is in planned economy period, execute is state monopoly for purchase and marketing system, the year of wine food has index, even when there is a vintage wine storage, volume will not be too big, cannot support the current year of wine sales. " Therefore, many small and medium-sized winery with vintage wine is true worth considering." The Brewer said," reserve wine cellar, relates to the construction cost, maintenance cost, labor cost, general wine enterprises can not afford, so this year wine how much is true."
" At present, most years wine, is the purchase of a small number of years longer wine do introduction, then blending wine, tagging is the longest wine year." Famous wine marketing expert Mu Feng said in an interview with reporters," in order to ensure product uniformity, blending itself is no problem, the question is whether it is vintage wine, proportion is a number."
And Mu Feng said, because the country is no standards, no specialized departments to detect wine during aging and the proportion of the year, so the winery in the packaging does not indicate the content of ageing. Whether the blending wine, blending many years, only the manufacturers say. At present, there is no any country wine master detection technology. The national food quality supervision and inspection center staff on the phone told reporters:" the technology constraints, it is difficult to identification of age liquor."
The State Department of commerce circulation Development Division officials in an interview with this reporter said:" due to lack of test technology and standard of wine, not only seriously damaged the interests of enterprises and consumers, but also to the relevant departments of supervision cause certain obstacles."
Regulatory dynamics: standard years completed, is expected to end liquor year flood.
" In fact, liquor standard has been brewing for a long time, but had not been able to come." Mu Feng frankly, "core is part of the large enterprises to the wine standards of objection, some enterprises adhere to international standards and, namely, a bottle of liquor base liquor the lowest year is many, can only mark number, some enterprises in accordance with the seasoning liquor year mark."
At the same time, the flavoring liquor components also have different views, one is to adhere to the whole bottle base liquor, flavoring liquor and the proportion year year indicated that, some enterprises think it is business secret, not published.
It is reported, according to the international practice of age liquor, wine label had the lowest year. In30 years of whiskey as an example,30 refer to the liquor storage year for at least 30 years. While the Chinese market the year on the wine label peak year.
China Federation of commercial retail supplier of professional committee executive director Tan Xinzheng introduction, by the Ministry of Commerce approved the" liquor industry circulation service specification" of domestic circulation industry standard drafting work has officially started.
" Ministry of Commerce recently issued" liquor industry circulation service specification" of domestic circulation industry standards development program, from production enterprise qualification certification, wine production, product output channels and other aspects of normative wine production and sales. The specification will be completed before November2012, will be followed by the Ministry of Commerce to enforce." The organization responsible for the drafting of the standard to the staff of Lu Chengxu on the phone told reporters," after the consumers to purchase wine of a particular year, possibly through packaging will know the wine of a particular year where come from, whether they comply with relevant standards and regulations."
He said, although the code is not possible in one step, but as long as the start, then will gradually be perfected.
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