From Nike to Unilever's United States corporate marketers are scrambling to occupy a seat on the Apple iPad, so you can catch up with this week's news conference.
According to the Wall Street Journal reported that the coming weeks scheduled launch was one of the activities, Nike football fan launched one called "Nike football + coach Edition" iPad application. This program will provide the instructor with information to help them prepare them. Programs developed by AKQA San Francisco interactive advertising companies, including instructional training video. Which has a feature to allow coach for their team and Real Madrid, "Ronaldo" (Cristiano Ronaldo), Pulpo is the professional athletes.
United States beer Giants Miller molsoncoors (MillerCoors) will sponsor sports magazines of the sporting news, the magazine will be digital magazine company Zinio.com development a part of your application. Millecam victory will provide a silver bullet beer video, the video will play before the sports news segment.
At the same time, Unilever in the time magazine iPad application advertising for their Degree deodorant brand. Its application will use video, and the Discovery Channel (Discovery Channel) jointly organised a match during the publicity for people to compete for the "lovers of outdoor adventure" broadcast on commercial opportunities.
United States advertising industry and marketers say that iPad will boost expectations of the mobile advertising market for a long time. According to market research company eMarketer's data, 2009 United States mobile ad spending only $ 416 million; 2008 for us $ 320 million.
Group advertising and marketing communications manager, FedEx Pacheco said that iPad is a mobile advertising, but there are no limitations of the mobile phone. It has more features, screen size, which allows it to apply more creative ads.
However, advertisers have to avoid obstacles, such as on the iPad lacks Adobe company (Adobe Systems) for Flash video technology.
Other obstacles include advertising effectiveness tracking. Marketers are likely to be difficult to say how many people have had interaction with their advertising, unless they work with technology companies, to measure the performance of advertising campaigns.
Recent related news: Apple accused HTC infringement, United States Government investigation will be conducted.
Apple accused Taiwan HTC infringement of cell phone patent, a United States International Trade Commission to United States local time, announced on March 31, will be investigated, and according to the findings of a decision, whether the prohibition of the use of Google's Android operating system, HTC cell phone into the United States.
According to available information, early in March, Apple accused HTC Gphone handset violates Apple's 20 intellectual property patents, the allegations involving the HTC Nexus One, Hero, Dream and myTouch and other models. But Apple's allegations were HTC fully denied. HTC has said that did not change because of patent infringement lawsuit business promotion scheme, it will be made again this year, at least two phones using Android operating systems.
Typically, United States International Trade Commission will take 15 months to complete the investigation.
Widely predicted, Apple's latest move to a deliberate act as a warning to the opponent, give Google a little color. Google's mobile operating system Android for its opening attracted many mobile phone companies to join, while the Gphone handset sales are also increasing challenge to Apple iPhone form.
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