China real estate information Corporation joint real estate Evaluation Center of China jointly issued the 2010 China real estate enterprises, first quarter sales rankings, sales amount and sales area of most concern in two ranks, constant and a champion and a runner-up for vanke, established businesses and new boss between winning or losing the battle between the forces. Among them, evergrande again won the sales amount and sales area of the first second of achievements, which have benefited from the constant big early advance on two or three lines of urban layout, and strong local sales performance this year, consolidating its leading position.
1-hengda strong rise, sales amount rose 175%
Yesterday the "2010 China real estate enterprises in the first quarter sales list" shows, in terms of amount of sales in the first quarter, China vanke to $ 14.5 billion in the first, evergrande to 8.53 billion yuan followed, Greentown, in the sea and r columns three to five. Sales area, evergrande to 1.295 million square meter pressure vanke 1.18 million square metres winning the header name, country parks, green spaces and poly followed.
After constant list in November 2009, in the fast-growing trend has not maintained before the slowdown. Data show that in 2009, evergrande annual sales amount of $ 30.3 billion, sales amount is 3.109 billion yuan in the first quarter of the year. Constant sales of 8.53 billion in the first quarter of this year, than last year, an increase of 175%. According to this projection, evergrande sales will be very optimistic for the year 2010.
Hengda strong rise in 2009 as the industry focus of most attention, one out of the two is because the constant dilemma of winter, was spent in just the second winter after rapid promotion, transaction volume and area rival established housing enterprise, which in November last year successfully went public in Hong Kong.
2-two or three lines of urban layout of national risk-resistant ability of Super
You can see from the list, and two or three cities became the backbone of enterprise sales, the top two or three lines of urban housing and enterprise sales more weight than ever before. Has now formed a "second-tier cities in the world".
Evergrande is the first expansion of two or three-tier cities and enterprises, at present, evergrande has in Guangzhou, Shanghai, Tianjin, Chongqing, Shenyang, Chengdu, Xian, Wuhan, Nanjing, Changsha, Taiyuan, Kunming, Nanning, Guiyang, Hefei, Zhengzhou 27 major cities across the country, such as own evergrande Palace, evergrande OASIS and evergrande splendor series projects over more than 70. The vast majority of which are located at present two or three lines of the infinite city, evergrande's second-tier cities in the 2010 first quarter sales have accounted for more than 90%, reasonable layout, risk-resistant ability of its products.
In some hyper-first-tier cities in China at present real estate market numerous contradictions, and two or three tier cities because of its rigid demand, little affected by the policy and so on has shown exceptional advantages. The first quarter, sales of two or three-tier cities became the enterprise main, evergrande as early in the first instance in two or three lines of urban layout of the enterprise, this year because of strong local sales performance has consolidated its leading position.
National layout allows evergrande has a superior ability to resist risks, constant rich product series (10% is a high-end product, 70% is in the midrange to high-end products, 20% for holiday products) can meet the market needs of different regions and at different levels.
3-price/performance King
This list also shows, the large real estate enterprises, brand essence has achieved absolute dominance in the competition, small and medium sized real estate enterprises ever harder. Evergrande with Super strength and high quality brand image established the real estate sector leader status, and showed a high speed stability, sustainable development trend.
Constant advance into China more than 5 million urban population of capital cities and surrounding areas, access to a large-scale quality-cost land bank.
Meanwhile, evergrande's projects are usually located in areas of the city's great potential for appreciation, rising housing demand, a single block area usually in the 500,000 to 2 million square meters, suitable size for this type of project development, you can meet the conditions of the planning and design of fully furnished, beautiful environment, while reducing overall costs, on the other hand improved evergrande's product quality. Low cost, high quality forged the constant value for money product line of ultra-high.
Beginning in 2004, evergrande national centralized tendering and procurement, substantially reduced the price of materials and equipment, makes the product quality standards under the premise of low-cost operation, price/performance King of nature in an invincible position in the market.
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