With the triple step by step, Internet TV industry will become increasingly larger, three licences in China network television (CNTV), Shanghai and Hangzhou, China.
Press spokesman for the State administration of Zhu Hong confirmed to reporters yesterday, the first three Internet television licences have been issued, China network television (CNTV), Hangzhou, Shanghai media group, and China media network limited has won the three licences.
Industry insiders said, this qualification will enable the three companies in the "triple play" digital television networks, communication networks, and the Internet across mesh screen on conditions for new business, the Internet TV industry will usher in a new development prospects.
1-expansion of downstream cooperation on industrial scale
"Right now we are in accordance with the licence requirements, specific ways of cooperation and other aspects of preparedness. "China media network President Lai Yee Ching said in an interview with this reporter, late this month will introduce specific plans and programmes. Lai Yee Ching describes, China is in discussions with a number of partners. "Including the terminal manufacturers and content providers, we will cooperate with the upstream and downstream industry chain, expanding the industrial market, win-win triple play industry in the future. ”
It is learnt that the March 29 TCL announced in Hong Kong and China Cooperative Internet TV content, while Hisense electric and Tsinghua tongfang also cooperate with Shanghai and CNTV.
In fact, including TCL, KONKA, CHANGHONG, Skyworth, appliance manufacturers have shifted the focus of the flat-panel TV Internet TV, KONKA recently announced full production TV that does not have Internet access capability. Analysts said Internet television with Internet access capabilities without the appropriate licence, has been in a grey area. The first issuance of licences will help to resolve the appropriate regulatory and copyright issues.
State administration officials said the issuance of licences is the result of various combination of factors taken into account, but to be sure the next will definitely make more Internet TV licence.
2-business model is the key to success
Xu Yaowen Galaxy securities media analyst told reporters, will promote the development of Internet TV network, Terminal and content integration, improve the sales of TV terminal manufacturers, downstream of this industry is good business. And with the triple step by step, Internet TV industry will become more and more large.
Hangzhou before numbers in IPTV and mobile TV on-demand service has had on the initial business model, that is, in their own interactive TV platform to take on $ 35 monthly fee of model, but profit from content providers and network operators to share. Lai Yi Qing said, Internet television is also to be taken into patterns of interest and cooperation.
However, analysts say, CNTV, China, SMG obtained licence program Integrator program package for integration, in accordance with the cooperation agreements to sell TCL TV manufacturers also have possibilities.
According to the sources, do so, color TV manufacturers pay the costs assessed on each TV for around $ 100.
Information: first TV analog channel licence Laurel SMG
Administration efforts to rectify the TV shopping is increased, at the same time, Shanghai radio and TV, Shanghai media group (SMG, the Shanghai media group) has got issued the first simulation of TV shopping channel licence. At yesterday's shopping channel began broadcasting the ceremony space in the East, radio Director Mr LI told a press conference in Shanghai, with the advance of triple play, radio and TV digital conversion, media forms of TV shopping and consumption patterns will be more innovation; TV will become the TV advertising and cable networks broadcasting and TV industry after the third pillar industries.
According to Mr Li introduction, this is a licence to get reply of the State administration in late January, channel intelligence by the Shanghai radio and TV production and broadcasting after the separation of all, operating the SMG subsidiaries Orient shopping to do.
According to Mr Li introduction, in addition to traditional television, orient shopping and new media, mobile, IPTV, interactive TV, also did not rule out into the future of Internet television platform addition to get out of Shanghai, strengthening national promotion.
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