Delays in referral of the avatar, Alice in Wonderland and became champion of the North American box office for four weeks in a row, the Transformers 3-d films are still in preparation of tension, which from the end of 2009 began to cool the global film 3D wave of delays.
As TCL, color TV giants such as Samsung, KONKA Group launches big-screen 3D TV has begun to spread to the wave of 3D TV, 3D TV, however, and around the chip, 3D TV glasses, Blu-ray DVD, 3D camera such as a complete industrial chain construction clearly needs some time to.
Even more important is that include Blu-ray 3D discs, 3D movies, 3D TV channels, contents are actively involved, but 3D is a man-made technology bubble, is said after 10 years as TV manufacturers will also replace the HD as the huge new industry, it is also needed by the market test.
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1-three behind Japan and South Korea
March 29 TCL multimedia in Hong Kong announced its family of Internet strategy and has produced a variety of new 3D Internet TV, the same day also released an open platform in Shenzhen KONKA Internet 3D TV, Hisense electric in Guangzhou later released a similar 3D Internet TV.
2009 TV Internet TV is the most hot and LED LCD TVs, however one of the avatars of the domestic color TV manufacturers of the collective can get to more 3D TVs, in January 2010 the United States barometer for the Consumer Electronics Show in Las Vegas is just as clear.
In fact, the domestic color TV enterprises in the field of 3D layout had actually started very early, Hisense in domestic 3D TV goes first in the field of research and development, Hisense 2001 developed a 3D stereo TV, using a virtual stereo video system designed to speed up-glasses 3D viewing.
TCL multimedia 2007 also set up a dedicated 3D development team, and after three years of effort, TCL development series of stereo television products suitable for different applications, including: commercial ad stereoscopic television that does not need to wear glasses, suitable for gamers and home stereo theater stereo TV and stereo projectors.
3D TV, however has not become a television industry focus of research and development, LCD, plasma, HDTV, LED backlight TV have become mainstream until the 3D film from 2008 hot, 3D TV's development back into the core areas of research and development.
From the world's perspective has emerged a variety of 3D display technology, including United States 3M led research and development of naked-eye 3D display technologies, Japan polarizer of 3D technology for enterprise development, and is now a mainstream-glasses 3D display technology.
Hisense electric Multimedia Development Center Vice Chief Engineer ' arms just told reporter, "from cost angle view, open hole TV not only resolution low and each Taiwan price up to tens of thousands of Yuan, its future of uses will main for commercial advertising, and polarizing type 3D technology each tablets polarizing tablets of cost on reached 5,000 $, and glasses type 3D technology of cost in LED LCD TV of Foundation Shang each Taiwan increased 1000-1500 Yuan. ”
As is evident from this point of view, the glasses-3D technology applied to marketing costs, according to Mr just introduced, Hisense 2009 has developed a 3D image chip + really +240HZ LED+ programme of active glasses found at the show, but this is clearly a combination of technologies.
Reporters learned that current 3D image processing chips mainly by LCD manufacturers to their own research and development, including Samsung, LGD, Panel, sharp, friends of enterprises, Toshiba, Sony and IBM joint development of CELL chip can accomplish converting 2D images to 3D effects, also take a certain market share. "But this technique of 3D display is not high, than the direct use of 3D camera effects many. "Mr has just said.
STMicroelectronics company in the development of this year's shows on CCBN the 3D processing SOC chips, apart from Hisense, TCL TV manufacturers in China trying to self development part of the chip, chip most other needs buy from Japan and South Korea and the European semiconductor industry.
Naoto has just admitted, from the current 3D TV in the world core patent 50% over Japan's enterprises, which on certain domestic 3D TV industry development of patented shackles.
On the TCL Multimedia Center, LI LU, Deputy General Manager of China told a press conference, "enterprise of China color TV industry emphasis should also be placed on Internet TV really has the advantage on the main line of the domestic enterprises, LED backlight and 3D display technology is only the physical display format changes, we can use but not too dependent on. ”
2-wave seems to come too fast
For the color TV industry, according to market research firm DisplaySearch expects 2010 global 3D TV will be increased to around 1.2 million, 2013 increased from 15.6 million units by 2018 global 3D TV shipments expected to reach 64 million units. At that time, 3D TV will become the household appliances area's largest sources of income, annual turnover is expected to reach 17 billion dollars.
Obviously a multitude of color TV Giants will be looking at the huge potential market and around 3D TV industry chain, 3D blue optical disc manufacturers, 3D camera, 3D glasses manufacturer, camera manufacturers will compete together for the total size of more than 50 billion-dollar market.
3D TV wave seems to come too fast, however, and overall layout of the hardware industry has only just begun, and 3D display technology there is a lot of room for improvement.
' Just think: "3D TV now is a directional product, but its scope was difficult to volume within the next three years, we want to make industrial chain in the early preparations, including domestic Union led to the development of 3D industry standard 3D TV technology, including 3D images of the current controversial health standards. ”
However only has a-d hardware industry chain to prepare still, Hisense electric executives told a press conference, "from the current machine, accessories, display and chip manufacturers are preparing well for the industrialization, but also needs to support the 3D industry chain. ”
For the moment, including ice age 3, under the avatar, Alice in Wonderland, 3D films have shown several Hollywood box office appeal, according to the statistics of the Blu-ray Industry Alliance, 3D and 2D films compared to its box office revenue to increase 3 times, 1 time times its production costs are higher.
Hollywood obviously huge interest and domestic film companies have invested heavily in 3D, 3D reconstruction of lines also invested heavily in the cinema, China was never to 80 the number of 3D screens speed increase to over 1000 pieces, after the United States, however whether the profit model of 3D movies can be copied to the TV?
Rely on the avatar big profit from dwindling of United States film company 20th Century Fox did not get launched in April this year of the avatar 3D Blu-ray Edition, it is clear that its effect on 3D TV large doubts still exist.
Experts told reporters that "future 3D TV is the main attraction of sports programming, 3D games, and concert programs, more consumers watch 3D films or do you want to go to the cinema IMAX 3D effect, 3D Blu-ray models need to be market tested. ”
And for Disney, and ESPN for plans opened of cartoon 3D channel and 3D sports channel and live South Africa World Cup and 2012 London Games, also faced with is large of network transmission problem, has TV industry people told reporter, "3D TV channel will occupies large band and bandwidth, if opened 3D channel on means with gave up part 2D channel, and its high of shooting making costs also let free mode difficult to implementation, and China currently also no began broadcasting 3D channel of plans. ”
To promote 3D TV, TCL, Hisense TV companies such as 3D and Internet TV also bundled together, but according to the current speed, download a 50G for 3D movie needs nearly a week, it is clear that this is not on the current network conditions to promote.
On the LI LU told reporters that "in the development of television, terminal manufacturers are always going to the front, then 3D TV development needs of telecom operators, radio operators, chip manufacturers and supporting industries to work together. ”
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