Collective return of Chinese clothing enterprises, the internationalization process is blocked

When seeking a foreign acquisitions in the domestic automakers, clothing companies cannot recover to out pace.

On March 28, Li Rucheng, youngor Group Chairman, said: "younger this year launched five brands, changed by a single brand. "At the same time, septwolves are starting to give up international sports stars in the past, inviting domestic star endorsement.

Most apparel and textile companies through the depression of the financial crisis, 2010 started looking for a way out. Li Rucheng did calculations: 2009 youngor total production of 60 million clothes, 50 million of which exports, domestic sales of 10 million parts. On profits, however, both flat.

Five times times the profits of export, youngor General determination of garment Enterprise deep local market.

"In May last year, Li Rucheng started catching apparel. He has 10 years managed a clothing business. "Youngor fashion holding company director Chen Zhigao, youngor Lai's clothing, real estate, financial investment in the troika, Li Rucheng chose force profession.

In 2009, the younger textile and clothing business operating income $ 690 million, $ 44.49 million net profit, profit margins for 6.5%. Sales fell 3.43% in overseas markets, but domestic sales rose 18.64%, one-third per cent of total sales.

The Ministry the latest statistics show that in January growth rate of national clothing retail sales last month, 10.5% this year, has since October 2009 for four consecutive months of growth.

However, inflationary pressures bring shadow to the clothing industry. Septwolves shaoxiong Zhou, Chairman said that the rise in labor costs to enterprises of orders under great strain, high-end product price will increase in the second half of our 10%, in response to cost pressure.

International garment enterprises more and more rational, and introduced foreign brands to be more attractive than the acquisition of choice.

Li Rucheng revealed that, when the worst of the financial crisis, international investment bank to find younger introduce foreign brands, many of whom are first-tier brands such as BOSS seeks acquisitions. Tian Qiming said, our marketing strategy and network layout, and international practice, but products are not sold in foreign countries, there are several foreign brands through our access to China, foreign attaches great importance to the domestic channel operators.
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