Undoubtedly, China is the world luxury paradise. It is expected that by 2015, China 's wealthy families will exceed 4400000. The Boston Consulting Company forecast, 2015 Chinese luxury consumption will be accounted for 32% of the global share, China or in 2015 to become the world's largest luxury goods market. Then, who will become a luxury in China's major consumer groups? The future luxury Chinese spring will appear?
1 -" the middle " contend for" China in the next 30 years, may not be such as Europe and the United States, formation of middle class as the main social. So in the future in China, the middle class is not likely to become the international low-end luxury brands most mainstream consumers." In March 27th, in the central business college hosted the second top brand Summit Forum, Chinese Research Society for economic system reform, Shanghai economic forecast Institute said Wang Depei.
In Wang Depei's view, the value and the price of luxury goods according to different, divided into three levels: 10000000 yuan for the top luxury goods; market out of millions of dollars for intermediate luxury items, and 500000 the following items is low end luxury. As everyone knows, Europe and the United States middle class, was once a luxury they love most major suit. They are in the lower end of luxury consumption is one of the mainstay, but with the financial impact of the tsunami global economy, some European and American middle-class began to fall into financial difficulties.
" The whole world of the middle class in the collapse, olive shape social in the West have begun to unravel. China's future social development may be a calabash shape, there may be M or W shaped, but definitely not olive." Wang Depei, the domestic economic situation and forecast of research on the authoritative statement, will usher in a sob a boos. He said: "in the international luxury goods consumer market, Japan is now ranked first, China ranked second. But China's per capita GDP is $3000, while Japan has more than 40000 dollars. 3% of the population of China has created 560000000 yuan luxury sales. Who are these people? Most of the people is rich. The future is not the middle class will become China's consumption level of the most high-end people, they will also become Chinese luxury consumption, they also favored especially high-end luxury."
As a research trend of economic expert, Professor Wang Depei's views in the luxury brand representatives, seemed " wishful thinking". Also attended the CEIBS second top brand Summit Forum of Montblanc (China) Co., Ltd. managing director Lu Xiaoming said in an interview," in my opinion, China 's middle class is developing, mature and grow. The next 30 years, they can become the mainstay in the low-end luxury consumption."
But at the same time, from the 15 years ago began active in the Chinese fashion industry managers also see : "the Chinese middle class is not as mature as the American middle class, not like Japanese luxury consumers that younger age, this is a very different groups". "Growth in the eighty or ninety's consumer to top brand has a strong desire to know and accept. Along with the queen entered the university campus, many 80 also rose to become the new city group. Many post-80s in emerging industries such as the IT industry in the rapid accumulation of wealth, at the same time, they also have a strong desire for consumption." Lu Xiaoming said," the social elite and the new nobility will become the future of China main consumer goods. But their awareness of the brand as Europe and the United States middle class as well as the mature, also need brand guide and introduction."
For the ninth Paris University Professor, EIM Paris and a partner in the Shanghai office and general manager Michel Chevalier, it is difficult to" middle contend for" make a definite judgment. He said:" in my opinion, the future of China 's middle class, the annual income of more than $25000 of the population. And the United States of America 's middle class, they and rich, poor stratification spacer is not so obvious. Can say, they are in the rich class poorer part of it, but also the poor class in that part of the rich."
2 - where to dig consumer hot?" Every day in the birth of new consumption." If you look far into the future 30 years, the Wang Depei that year is born about 10000000 City newborn population, it is the future luxury should tap the consumer hot. He said," I once asked a young mother in Shanghai, her arms is only 7 months old child monthly consumption. Her answer is' in 7 months has spent the past 100000 '. She is the mother of a newborn in the city is a typical example. The city of neonatal, they were able to accept the better material condition, will become a luxury consumption."
In April 2nd, Dior kids ( Baby Dior ) series officially land china. This room is located in a landmark building in Shanghai Henglong Plaza, 4 floor of the children's clothing store, became the first Chinese child-specific luxury stores.
If the eyes locked in the next 10 years," China 's rapid build high-speed rail will also be on luxury brands in China 's distribution forms huge impact." Wang Depei said," to 2020, China 's high-speed rail will be all over except Xinjiang, Tibet each area. City and city between 6 hour traffic circle will be formed. This will shorten the first-tier cities and city, city and three lines of the distance between the city, at the same time, the traffic condition will also change these areas of consumer spending habits. In front of them, luxury and luxury stores selection will be more abundant. In this city development situation, and chose to first-tier cities or two or three lines compared to city city shop, in which local shop is more important." In Wang Depei's case, Shanghai the Bund area and the development of Nanjing West Road is a clear example: the Bund will become the top luxury gathered, while Nanjing West Road is a current position, be in low end luxury seat. " The top luxury layout will follow its positioning consumer population flow and change. With the future of the development of China's finance industry, the Bund's top places will become the future most has the ability to consume plute people consumption weight." Wang Depei said.
As a " luxury goods to China two or three city open territory" supporters, Montblanc (China) Co., Ltd. General Manager Lu Xiaoming said:" China 's affluent class mainly concentrated in China 's first, second and three line of the city. But with more than 70% of the people living in the first-tier cities, only 30% of people working and living in Beijing, the first-tier cities like Shanghai. The two or three line of the city's middle class, will become a luxury consumption crowd."
Ninth Paris university professor Michel Chevalier argues that," and in other countries is different, the luxury in China it is very difficult to choose large shopping centers such as the form of sales channel." He said," the network will become the sale of luxury goods is one of the main channels. China 's top shopping center rent is very expensive, luxury in this business can make a profit, but the cost will be very high. For example, Shanghai's top shopping mall shop rent is Tokyo the same level, the same size shops rent 40%, but every day in the shopping centre sells commodity value, but only the Tokyo similar shops sell goods worth 20% more."
Geely Volvo preparations for $ 900 million operating reserve
The world's largest hunting Court - Hebei Chengde Hunting
No comments:
Post a Comment