TV shopping can sell, how to sell, how much to sell? Perhaps the answer to these questions will again this year by the East Shopping rewritten.2008 bullion gold, carat diamond last year's BMW, Audi, Volvo, Infiniti car this year, the Oriental Shopping intend to break the "scale". 23:00 last night, the East Shopping Jincheng Fu county townhouse sales promotion, once again subvert the traditional TV shopping industry, the sale of the type of goods.At the same time, since yesterday, Oriental shopping channel officially entered the 24-hour operation status, and the creation of two national first: the first 24 hours of TV shopping analog channels, the first to get the license issued by the State Administration of Radio, Film and Television home shopping analog channels .Shanghai Broadcast Television Station, Li Ruigang, told reporters that the State Administration of Radio, Film and Television implementation of license management will improve the access threshold for the TV shopping industry, the East shopping has become the pillar industry of Shanghai Radio and Television.As of press time reporters yesterday, Eastern shopping channels broadcasting on the first day of the cumulative sales of 25 million yuan, is expected on the first day to break a total of 50 million yuan (not including real estate sales).The data show that the Oriental Shopping Shanghai Media Group Limited (SMG, SMG News & Media Group), a subsidiary of average annual sales growth rate of 65 percent over the past six years, last year, sales exceeded 28 billion yuan, The national home shopping industry. At present, three outside the traditional media in stabilizing the television, network, directory, Oriental Shopping With new media, IPTV, interactive TV, IPTV, mobile TV channels, the total number of customers exceeded 2.5 million people.The reporter was informed that the East Shopping achieve 24 hours of broadcast television shopping programs, it will take greater effort to improve its services to meet the distribution and other aspects of the demand.It is understood that the East shopping early this year to test the water channel 24 hours broadcast on TV shopping programs, and gradually perfect the sale of goods, modern information management, logistics, payment system, customer service system and a series of ancillary systems. Before the sales of goods of the East Shopping terminal distribution in the form of cooperation with third-party logistics companies, but this year the East shopping self logistics team is responsible for the distribution of some products.In addition, Li Ruigang Oriental shopping are trying to find a cross-regional cooperation, in many ways out of Shanghai. He told First Financial Daily, Oriental shopping there are through. Multiple local markets, consumption, the analysis of the competitive environment, to discuss cooperation matters with them.The reporter has learned that the East shopping this year will face the explosive growth from the merger, to the stake in Wing-tat, auto sales and cross-sectoral cooperation, and gradually began to test the operation of the water capital, expected sales of $ 50 billion in 2010.At present, the global TV shopping more than 20% a year growth. Korean TV shopping sales account for 12% of the total national retail, TV shopping industry, annual revenue of U.S. $ 100 billion, accounting for 8% of the total national retail. In 2009, China's TV shopping market size is about 23.4 billion yuan, accounting for 0.19% of total retail sales (12.5 trillion). Expected over the next decade, with the growth of China's total retail sales, TV shopping market will account for about 3 percent of total retail sales, sales will reach 500 billion yuan.School of Management, Fudan University, Head of Marketing Jiang Qingyun told this newspaper that the present, TV shopping industry is room for growth, but faces a lot of competition. "How to adhere to the operating integrity of the model in order to create and expand its influence is the key to leading enterprises in the industry to ensure strong brand advantage through effective operating system."
Beijing's tiananmen square
No comments:
Post a Comment