Crazy shop to be in the last year of foreign investment in China's largest retailer after Wal-Mart began in format to expand.
Yesterday, Wal-Mart and Shanghai was formally signed by the Group opened the first of the Eastern Region of Sam's Club stores in Shanghai Pudong. But the industry believes that this special mode, there are many challenges in the Chinese market.
General Wal-Mart supermarkets, Sam's Club stores of high-end customers in the service, to take membership-based business, its sales of goods are generally large box packaging or a combination of packaging, warehouse stores. Since the beginning of the Wal-Mart opened its first Sam's Club stores in China in 1996, has opened four Sam's Club stores, located in Shenzhen, Guangzhou, Fuzhou and Beijing.
At present, four Sam's Club stores operating conditions of the Shenzhen store, a store with annual sales of approximately $ 200 million, the best global Sam's Club store sales.
"Overall, the stores of such member shop mode performance in China in general, Shenzhen store is a special case, even if it is China's leading supermarkets with annual sales of it several hundred million yuan, the Shenzhen Sam's Club stores can reach more than one hundred million yuan estimate the role played by the large number of corporate Customers customers, but this model is not very suitable for the majority of ordinary consumers, Wal-Mart more than 10 years in China within only opened four Sam's Club stores. "Shanghai Business School Professor Zhou Yong these warehouse stores suitable for single family shopping a large amount of U.S. and European markets opened, however, consumers are still not in the habit of the luggage-style goods to buy a home.
Yong pointed out, Sam's Club location demanding high-end customers, therefore, will generally choose a high-end community, or automobile traffic to facilitate the point is fairly convenient traffic near the business center, the store should be mainly high-end customers of a car. The Sam's Club model is not suitable to the Chinese market, the overwhelming majority of ordinary consumers, Wal-Mart shop location and customer orientation have to make an effort.
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